Rounding up students for our CAD training was a real challenge and to be honest, we were getting nowhere after several months of spending huge sums on traditional advertising. In came Tina Olivero from the OGM who completely revamped our marketing approach. It felt a bit like a Gordon Ramsey boot camp but coming out the other side, we began to see real results, the problem flipped to being overwhelmed by responses! The winning formula Tina developed combined targeted social media with sponsored content. In simple terms, our internal team managed the social media messaging which included a link to an OGM online article with a call to action. The key here was the combined effects of targeted social media messaging reinforced by the OGM article which was effectively a third-party recommendation. Three months on and we’re still up there on google with a constant stream of enquiries from around the globe. The world is suddenly much smaller!”

OVERVIEW
Tina and the OGM team are the support and second opinion needed to refine and deliver your ideas-to-business in a quick and effective way. The offerings are also segmented to support you from individual to company branding, or both!
DISCOVERY PROCESS
- Provocative set of questions to drive below-the-surface level understanding of the company and of the values.
- Using discovery process, generates strong idea of value message to help create the verbiage to attract attention to the brand.
- The OGM team brings power generation experience obvious in branding, vernacular and jargon work which aids easier conversations, especially during the discovery and marketing.
PROJECT IMPLEMENTATION
- Moves quickly and independently, while also able to provide individual-level support where needed.
- Flexible when things come up or realizations are made during the process along with adjustments to how the services are commercialized.
- Side-by-side support and availability to ensure the right touch is made.